Marketing is a field that changes constantly. Whoever thought that we would directly shift from billboards to the computers and digital devices? Not even a single person assumed that content would become the king of marketing but it did and this is what we now see everywhere. Content marketing is a form of digital marketing which is easy at times but complex on the other times. After the induction of digital marketing in the world of marketing content became one of the things that were inexpensive yet powerful to make the contemplations on the marketing purposes of any brand or organization. Creating more content is not the key to effective content marketing but the creation of fresh, unique and interactive content is. The length of content has nothing to do with the number of searches it will get but the creativity of content could make the contemplations on making more number of people to be attracted towards your marketing campaign.
Over 400 Million Blogs Exist
Well, if talk about the competition in this field we can say that the field has more people working on it than any of the other marketing techniques or strategy and the rationale behind the same is that people have actually realized what it holds. This field for sure is not only about the numbers of words but it is about creating something innovative and something unique. Even a 500-word blog could make you gain more attention than a 2000 word blog. This is what the most important unexplored of Wikipedia is that the quality and innovation is all that matters not the quantity and numbers for sure.
Content Marketing Is Connected With All Of The Other Digital Marketing Technique
People think that content is only a part of digital marketing yet what they don’t know is that content is the base of digital marketing and nothing in the digital marketing would be possible without creating innovative content. Let it be social media marketing, search engine optimization or anything else you can never pull content out of it. Creating content is not only a technique to digital marketing but it is a basic principle to the same.
Wikipedia Is One Of The Biggest Content Marketing Platforms
Not many people know that Wikipedia is something other than an encyclopedia. I till a few months ago thought the same that Wikipedia is nothing but a site to share and gather information. Research on content marketing shook me to a surprise and it was that one of the biggest platforms of content marketing is Wikipedia. Upon further explorations, a Wikipedia page creator stated: “What matters in content marketing is how many people view or get to it and while being on Wikipedia you can make millions of people in just one go”. Well, who thought Wikipedia would become a content marketing platform but people brought ideas that were innovative and turned this encyclopedia into something worthy for business marketing.
The Most Implied Kind Of Content Marketing Is Email Marketing
To everybody’s surprise, social media is not the most effective or used platform in content marketing. Let’s add a bit of more surprise to it and it is that email marketing is the most implied and used kind of content marketing in the world. People who are working in professional fields prefer emails over social media and this is what might be one of the most underknown facts of content marketing that people need to know if they are working on this kind of marketing.
Content Marketing Is The Most Effective Kind Of Marketing For Lead Generation
Lead generation is the ultimate goal of any marketing technique and the only thing that people from the field of marketing want is an increased number of leads. Content marketing could be effectively used to make the contemplations on increasing the visits on the website and this is why the conversion rate of the content marketing technique is said to be high. An interactive or SEO back linked blog could bring the viewer to your website or platform and this is how the lead is generated mostly in recent times. A basic example for the same is have you ever clicked on a link on any blog or website and were redirected to another platform? Well, if you have ever experienced it you exactly know how it works and why it is one of the most effective kind for lead generation.
Content marketing is a field that has no specific set of rules or principles and the only thing that works here is innovation and uniqueness. If you are able to create content that is interactive and innovative then this kind of marketing can probably bring you into the competition with effectiveness and value.