When it comes to the best technique to improve the performance and visibility of your social ads, nothing is as good as retargeting. In other terms, retargeting is something that ensures the complete success of your marketing campaigns by helping you achieve your primary goal.

Retargeting is of late the most effective strategy that lets businesses grab multiple opportunities for growth by increasing their conversion rate. According to the source, retargeting yields up to 70% conversion rate. 

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The retargeting proven stats data points out how retargeting is an effective strategy for an organization. It’s a frustrating situation for you when a buyer comes closer to you to opt for your service and you fail to convert them into your potential buyers.

The majority of the companies face a situation like this and are often in search of the right solutions to get rid of it. And they find retargeting is a great option in this arena.

So, you might be desperate to explore the right practices to include in your retargeting strategy to increase its effectiveness and thus achieve your goal easily. In this post, we are going to outline some tried and tested retargeting tricks that gained ground in the year 2020 to a wider extent.

Do Segmentation of your Audience

Well, this is something that you always prioritize before engrossing yourself into remarketing. All you need to do is to take into account some crucial elements to do customer segmentation in a proper way.

  • Time
  • Behavior
  • Existing customers

By considering behavior, you will be able to know which specific pages and also how many times a visitor accesses. Time is another important factor that lets you know how 

long visitors have been accessing your website.

It’s also vital to keep in mind that those visitors who have accessed your website recently will not be able to get the same information compared to those who have been accessing your website for a long time.

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Craft Appealing and Dynamic Messages

Creating a good ad is all about conveying a compelling message that can prompt customers to take quick action. Be it your existing customers or past customers, including dynamic messages in your ads provokes customers to start any stage of the customer journey.

Take a look at certain key points that you can consider while crafting your message;

  • Define the purpose of your message.
  • Focus on your target audience
  • Make your your message simple and easy to understand
  • Create catchy headlines and subheadings
  • Include a compelling call-to-action

It is a good idea to cajole those customers who frequently abandon carts with an ad that displays the items that they often avoid to purchase. You can encourage your customers to buy those products with some lucrative offers, free shipping, etc.

You can also attract your repeat customers with the products based on their purchase history.

Ads and Landing Page Optimization

Make sure that your ads deliver a great customer experience to grab the attention of your customers easily. Always keep in mind that ad fatigue tends to distract your target customers. So, you should ensure that your ad is free from any fatigue.

As of result, your marketing campaigns will be ineffective no matter how much effort you put into it. You can avoid a situation like this by considering the several factors; 

  • Setting a frequency cap
  • Rotation of your ads
  • A/b testing

These will make your remarketing efforts outcome-driven.    

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Never Forget to Use Brand Name

Brand awareness is something that is the ultimate purpose of any advertisement. All you need to do is to make sure that you are putting the right efforts in this arena. So, it’s advisable to make the use of brand name mandatory while chalking out a strategy for marketing campaigns.

When your customers come across your ads, they easily;

  • Notice your brand name.
  • Get familiar with your brand
  • It increases your brand presence

It also makes you entitled to avail numerous digital marketing benefits.

Use Eye-catchy and Compelling CTAs

Well, CTA stands for call-to-action that plays a crucial role in increasing conversion rates and thus ensures the success of your marketing campaigns.

So, while creating CTAs for your ads, you must ensure that it is easy to read and prompting. In other words, your CTA should be able to provoke your customers to take fast action with genuine reasons.

Take a glimpse of the following factors that you can consider to make your call to action compelling.

  • Create strong and one liner description
  • Use strong but easy to understand vocabulary
  • Follow consistency everywhere
  • Put CTA on the right place

You should write call-to-action in precise while making it attention-seeking. For instance, you can write it as ‘Order Now’, ‘Get in Touch’, etc.

Maintain Consistency in Brand Aesthetics

It’s another one of the most used retargeting tricks that deliver guaranteed outcomes. Maintaining consistency in brand aesthetics is quite necessary, be it across your marketing campaigns or website.

It makes your brand more reliable for customers who are already familiar with your brand. Besides, it also works effectively in tantalizing the sense of your target audience to buy your products and services.

Leverage the Power of Upselling and Cross-Selling

Using techniques such as cross-selling and upselling lets your marketing ads enjoy getting a competitive edge. The actual reason is that the majority of marketers often underestimate the power of these techniques and therefore, they often get deprived of getting its most promising outcomes.

Upselling and cross-selling not only helps you engage your existing customers but also helps you entice even those customers who are not interested to visit your site after their first visit.

Upselling and cross-selling make you entitled to avail the following benefits;

  • Get flexibility and create customer equity
  • Increase customer satisfaction
  • Widen the option of products and services
  • Improve ROI
  • Encourage innovation 

Create Native Ads

Native ads always attract customers as they perceive it hassle-free. No matter what kind of ads you are seeking to display, make sure it gets a proper native touch to ensure its effectiveness. According to stats, native ads lift an organization by 82% with 60% CTR.

Apart from this, adding various interesting facts and of course stats will make your ads more relevant and reliable for your target audience. You can follow the following tricks to create your ad 100% native.

  • Use appropriate content for the channel you target
  • Make it crisp and clear
  • Focus on native culture while crafting your copy


After going through the above information, you may now have a clear understanding about the latest practices in retargeting strategy. You can try all these and expect better outcomes.   

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