Technology has changed the way we travel. Our smartphones are connected to the Internet 24/7 all thanks to affordable Frontier Packages. If you are a frequent flyer, you can use your browser or mobile apps to stay on top of the game. You will find the opportunity to customize the deals as per your needs. You don’t just get to book flights and accommodations, but keep track of your mileage points and share real-time reviews, offer recommendations and do so much more now.
The influence of technology on tourism and hospitality is significant. It’s, in fact, becoming the lifeline of these industries. Because who does not like the liberty of booking flights and hotels from the comfort of their home! So much has changed and so much is changing.
Here’s how technology is shaping these two industries:
Social Media and Website Reviews
Social media has changed the relationship between guests and hotel owners. Guests can share their experience about the hotel amenities and rates with others by leaving reviews. Social media also allows visitors to rate the hotel and post a review.
Whenever a new user thinks about traveling in a particular airline or staying at a particular hotel, reading the reviews help them in making a decision. They don’t just get to decide what’s the best place to stay but which restaurant to dine in at, which transportation service to pick, and which attractions to explore. These reviews have certainly helped in raising the standards of travel. One bad social media review and the hotels can lose visitors.
Virtual reality is in the buzzword in both the tourism and hospitality industry. The accessibility of this technology has created new marketing and branding opportunities for hotels and airlines. They can actually offer a cutting edge way to engage with customers. Instead of using traditional brochures, 360-degree videos or VR presentations is being used to provide a tour of the hotel. Some popular hotel chains such as Carlson Rezidor are using VR as marketing tool already.
Previously, travelers had limited options when they had to search for a place to stay. They couldn’t even compare prices or options. They had no choice but to settle for whatever accommodation they could access. However, the use of technology has removed all such boundaries. People explore accommodation listing through online platforms so that they can have a variety of options to choose from. The market has hence become competitive and the prices have dropped down significantly. Travelers have hundreds of options to choose from. If they don’t like the price, they can switch to another option.
Consumers are no longer at the risk of losing tickets or boarding passes. They can carry everything on their phone. Digital wallets allow them to store digital tickets as well as passes. They just have to scan the passes and they are allowed to enter the plane.
Biometric has made its way to the tourism and hospitality industry, too. Customers can authenticate a purchase without using their digital wallet or phone. Soon, biometric will allow consistent and seamless customer transactions letting users leave right after finishing their meal with the confidence that their bill has been paid. They won’t have to interact with the staff after they are done.
IoT (Internet of Things)
IoT has promised to bring significant updates to the tourism and hospitality industry. The hotel technology Institute in Spain says that the Internet of Things is going to be a major transformative factor in personalizing the customer experience.
There are certain virgin hotels that have apps that let clients interact with the room. They can control the TV or even thermostat. There are even suitcases that follow the traveler at the airport to avoid lost baggage.
The interaction with the consumer in the travel industry is becoming more critical. Corporations now also have a chance to know their customers better. Steve Jobs once said that technology is nothing. What’s important is to have faith in people. As long as people are smart and good, if you give them tools, they will do wonderful things with those tools.
Technology advancement in the tourism and hospitality industry has improved a lot of processes. There are even signs that customer service and human interaction will be replaced by automation. Technologies such as AR, AI, and biometrics have the potential to bring a new level of enablement. The purpose of such technology is to provide a frictionless experience to users. While technology may not be a match for human-like warmth, it can still serve consumers and businesses. Consumers would not want to go back to the cumbersome and limited way of booking hotels and flights. Who would have thought we could stream Frontier TV channels on our smartphones! If that’s possible then there is so much more that can change in the tourism and hospitality industry.
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